Why we still build physical models

The quick cardboard studies that reveal what a screen cannot.

A model can be imprecise and still be useful. It lets a team move around a proposition, compare shadows, and understand scale together. The fastest model often answers the most important question.

PULL QUOTE

Models turn a private drawing into a shared object.

Architecture is never finished by the image. It proves itself slowly, through weather, maintenance, and ordinary use.

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